B2B/B2C Marketing Strategist and Content Writer
A versatile content creator and technical writer, I've navigated diverse professional landscapes over 4 years —from launching university podcasts to crafting global technical manuals at Pfizer Pharmaceuticals. My journey spans content writing, marketing strategy, and brand consultancy, with memorable experiences including collaborations with Indian Esports brands. Driven by curiosity and adaptability, I thrive on continuous learning and growth. Communication, hard work, and mutual respect are my core values. Whether it's writing, strategic planning, or team collaboration, I'm committed to delivering exceptional results and always ready to embrace new challenges.
Proven track record in developing high-converting marketing strategies, high-traffic SEO blogs based on a number of topics, and helping build teams and communities that bring out the best in each other.
Multi Fish Lanka • Part Time
Kandy, Sri Lanka/Melbourne, Australia
•Market Strategy: Developed and implemented strategic marketing plans to expand Multifish’s presence in the Australian and Indonesian markets.
• Sales Growth: Led sales initiatives that resulted in a 30% increase in export orders and revenue growth.
• Digital Brand Promotion: Managed branding efforts, including digital campaigns across Instagram and Facebook, increasing engagement and following by 50%
October 2023 - Present
VITALITY INDIA • Freelance
Mumbai, India
• Content Strategy: Developed and executed content strategies that align with brand goals and engage the esports community.
• Team Collaboration: Worked closely with graphic designers, content writers, and digital videographers to produce cohesive and impactful brand and tournament-based content.
• Audience Engagement: Analyzed audience data on Twitter to optimize content for maximum reach and engagement across platforms.
Mar 2024 - Nov 2024
Pfizer Pharmaceuticals • Full Time
Melbourne, Australia
• Developed an internal CI loop and led meetings with analysts to meet the weekly progress of 5 analysis forms.
• Create a 5-step analysis form tracker on Microsoft Excel for Lab Analysts to track the document preparation process and maintain correct GMP and documentation standards.
• Created 2 Continuous improvement advancements presentations in the Chemistry and Micro-biology departments which were presented to the Vice President of Pfizer Australia.
• Developed and digitized a raw material analysis form template for testing 50 new products.
Aug 2022-Sept 2023
Leaap Media • Full Time
Colombo, Sri Lanka
• Prepared 50 custom service quotations based on a template for clients when the financial employees were absent.
• Custom-made 25 presentations and pitches over 4 months of working at the agency.
Had to prepare 4-5 custom keyword-researched and SEO-optimized articles per client as per their request.
Degrees and certifications in the specialized fields of 360 degree marketing and international business management.
Accreditations and certifications reflecting expertise and compliance with industry standards
Core competencies vital for thriving and excelling in diverse professional environments
Skilled in multiple languages, enabling effective communication and collaboration across diverse environments
Testimonials and endorsements highlighting professional abilities and significant contributions from industry colleagues and partners
If you have any questions, feedback, or just want to connect, I’d love to hear from you! Your communication is valued and important to me!
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